Spoke to the client in person discussed ideas back and forwards they mostly didn’t have so much of a creative direction more of a message and mood they want to be portrayed.
Participants:
- Videographer: Dale Salter
- Client: Salvation Army – Mrs Linda Foster
Date: 5/10/18
Duration: 1 – 2pm – 1 Hour
Key points:
- Assets: Friday every fortnight coffee morning, Crafts once a week, Christmas fair December – Dates:, October 20th Harvest Meal.
- Purpose: Community outreach to inform others of what we provide and do. What is available for all ages?
- Primary Message: Let the community know we exist, What we provide and do and what is available for all ages. – Perhaps use some motion graphics saying we welcome all ages, open to all.
- Tone: Show Friendliness,
- Creative Style: Smooth movements, Rhythmic Cutting, with some invisible cuts using push ins and pull outs to transition, Show shots of people chatting, having a good time, have some nice slider/ parallax shots – pleasing to the eye, use of some time-lapse cut with smooth push in shots to invite the audience in to show the work behind the activities available.
- Decisions made:?
- Promotional videos the client likes the tone of:
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end credits
Talk about what the clients wants differently done instead of what was done in a past video done for another salvation army corp.
What do they like about the videos what don’t they like.
Dale 
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