The Brief

A creative response to Brief (Proposal)

Produce a written response in order to effectively communicate your production ideas to your WBL project client. Your proposal should demonstrate your understanding of industry standard client/producer communications and appropriate production techniques and procedures.

What does the organisation want?

The Salvation Army would like to commission a filmmaker based in the United Kingdom to create two 60″ to 90″ Promotional video, for use to introduce/promote what they do on their Facebook page which they are wanting to create. 

One of which being a promotional/ introductory piece for the facebook page about the Mosbrough salvation army would be preferable. The videos main purpose will be to serve as a promotional/introductory video about who the salvation army Mosbrough are and what other events they have such as coffee mornings, crafting, etc.

the other videos objective will be to serve as a promotional video for the Christmas fair next year.

Target Audience

The target audience ranges from ages 16-24, although don’t alienate ages above all are welcome.

Demographic?

Channels and Distribution/Delivery Method

The promotional video will be housed on Facebook.

The measure of Success/Purpose:

Community outreach to inform others of what we provide and do. What is available for all ages?

Mandatories? – N/A

Creative Direction

What is the primary message?

Let the community know we exist, What we provide and do and what is available for all ages. – Use some motion graphics saying we welcome all ages, open to all.

 

Tone: Should show Friendliness, welcome, fun

Creative Style: Smooth movements, Rhythmic Cutting, with some invisible cuts using push ins and pull outs to transition, Show shots of people chatting, having a good time, have some nice slider/ parallax shots – pleasing to the eye, use of some time-lapse cut with smooth push in shots to invite the audience in to show the work behind the activities available.

We like the tone of these promotional videos:?

 

• The end credits motion graphics

Talk about what the clients wants differently done instead of what was done in a past video done for another salvation army corp.

What do they like about the videos what don’t they like.

Audio Requirements

Please note that no audio is being provided by the client.

Music should complement the non-corporate and human tone we’re looking to achieve.

Any music you use should be your own original music, or you must have the license to use the audio commercially (like public domain music, for example). Creativecommons.org has some helpful information about commercial licensing music for the video.

Assets – Event Dates and locations

• Assets: Monthly coffee morning, Crafts once a week, Christmas fair December – Dates:, October 20th Harvest Meal.

Video Deliverables – Video length: 1min/1min30 seconds.

The main video and other Christmas fair promotional video should be 30″ to 60″ and will be uploaded to Facebook pages they are going to create.

Delivery format: H.265 for facebook video.

Mosbrough Salvation Army

Our story so far:

Mosbrough Salvation Army is a small but growing Corps() it doesn’t have its own building (not yet but hopefully soon) We have a successful monthly coffee morning, weekly cafe, fortnightly art, craft and chat. All events at the moment seem to be mostly for older folk but all ages are welcome. – we aim to start moms and toddlers and other children clubs but accommodation is difficult.